Australian model Jennifer Atilemile on sustainable fashion’s aversion to size inclusivity. Last year I attended several panel discussions, both in the United States and Australia, about the future of inclusivity and sustainability in the fashion industry. One thing was made clear: currently, the two are mutually exclusive.
All kinds of businesses and brands are starting to use the word ‘sustainable’ in their marketing. Whether it’s a t-shirt made of ethical cotton, or an ‘eco’ car – companies are increasingly keen to showcase their green credentials.
As life slows down in lockdown, so does the output of the global fashion industry. Faced with this lull, now is the time to cast a critical eye over our favourite brands and be brave enough to question their ethics. Fast fashion might be cheap and cheerful, but the environmental cost is no laughing matter. In order to thrive, the model relies on low-cost manufacturing, frequent consumption and short-lived garment use.
Between rising consumer demands for sustainable practices and the secondhand clothing industry estimated to be valued at $64 billion by 2025, you can’t not practice eco-friendly fashion solutions. That’s the Herculean task that Gucci is taking on with Off the Grid, the Italian fashion house’s first environmentally-conscious collection heralded by creative director Alessandro Michele.